Every Ayla London garment is designed with detail, quality, and timeless style in mind. To preserve their beauty and extend their life, we encourage you to care for them thoughtfully.

Handle with Care

Protect your pieces by avoiding direct sunlight, harsh friction, or prolonged contact with water, oils, and perfumes. These elements can weaken delicate fabrics, finishes, and embellishments.

Let Them Breathe

Between wears, allow your garments time to air. This helps them maintain their natural shape, keeps fabrics fresh, and reduces the need for frequent cleaning.

Store with Intention

• Use padded or shaped hangers for tailored garments to support their structure.
• Fold knitwear carefully to prevent stretching.
• Keep pieces in a cool, dry place — ideally inside breathable garment bags to shield them from dust and humidity.

Cleaning Guidelines

Many Ayla London designs benefit from professional dry cleaning, especially those featuring:

• Intricate embellishments
• Precision tailoring
• Mixed or delicate fabrics

Always check the individual care label for instructions. For certain simpler styles, gentle handwashing in cold water may be appropriate — machine washing should only be done if clearly stated.

Tip: When unsure, choose a trusted cleaner who is experienced with luxury or delicate garments.

A Note on Sustainability

Clothing that is well cared for lasts longer — which means less waste, fewer replacements, and a more mindful approach to fashion. At Ayla London, we design with longevity in mind, creating garments that outlast trends and celebrate timeless elegance.

By caring for your clothes, you’re not only protecting your investment but also supporting a more sustainable way of living.

Need Advice?

If you have questions about how to care for a particular piece, our Customer Care team is always here to guide you.